Again and again we are asked how end customers can recognize a good olive oil. Due to the abundance, the many brands and products, it is extremely difficult to recognize a good olive oil. So how do you recognize a good olive oil? Here are the most important quality features you should look for to find a good olive oil (even in the supermarket):
Harvest Time/Harvest Year and Bottling Date
Presumably, you want to buy olive oil from the current vintage. Check if the harvest year is printed on the label. The bottling date alone is not a guarantee that it is olive oil from the current vintage. The bottling date is merely the date on which the olive oil was filled into the bottle. Without wanting to accuse anyone of malicious intent, this alone says nothing about the year of harvest.
We recommend: Make sure the harvest year is mentioned. For example, from March onwards, you will only find olive oil from the current calendar year with us.
Single Varietal or Cuvée
We have to be honest and admit: You can't generally say whether single varietal is always better than a cuvée. Ultimately, your taste decides. Objective quality is one thing, but your palate is the decision-maker. What matters, however, is the following: Is the exact varietal mentioned?
Even better, are the exact varietals mentioned?
Basically, the more detailed the information about the varietal(s) used, the more likely the provider has nothing to hide. Why would they? A collection of the best varietals from Greece, Italy, or Spain sounds to us like saying, "We've mixed everything into one pot."
A-brand providers, on the other hand, specifically name the varietals they use to engrain them in the minds of consumers. And rightly so! You know what you're eating, and you like the taste. When buying an olive oil, you then specifically look for features, such as the name of the varietal, which gives you confidence in making the right purchase decision.
We recommend: Pay attention to whether the varietal(s) are mentioned.
Origin and Cultivation Region of the Olives or Olive Oil
Check whether a detailed indication of the olive cultivation region or origin of the olive oil is provided. An indication such as "from EU and non-EU countries" or "from selected regions xxx" means nothing more than that the provider or bottler has bought olive oil from several regions and bottled it in one bottle.
If you read the statement "Italian, Greek, Spanish, Tunisian, Moroccan olive oil," you can assume that the olive fruits were actually processed into olive oil in that country. Unfortunately, it can also happen that fresh olive fruits are purchased abroad and processed into olive oil in one's own country to declare it as *ish olive oil. From a legal perspective, this practice seems to be legitimate.
You see, creativity knows no bounds. The legislator first has to identify abuse or a competitive disadvantage to act. A countermeasure would be if the origin of the olive fruits used had to be stated.
With us, you get an olive oil with a clearly declared origin. Country, city, and village of the olive grove. We exclusively use Koroneiki olives from our cultivation region. Every week, we bottle fresh olive oil here in 89542 Herbrechtingen.
We recommend: Pay attention to whether the exact region of origin is mentioned. This way, you know that the olive oil does not come from, for example, all of Greece, but from a selected region.
Additional Information on the Label
Providers of high-quality olive oils usually also publish more specific information on the label, such as the acidity value or the wax content achieved.
In principle, it is not allowed to publish only the acidity value. Certain values may only be on the label as a "package." As a rule of thumb: the more details about the chemical analysis, the more transparent the offer.
Cultivation and Harvesting Method
This detail provides information on whether it is an "industrial plantation" or traditional agriculture with traditional old olive trees.
The clue here lies in the terms "hand harvest" or "traditional harvest with rakes and sticks."
The background is as follows: To compare it with apples. Here, a distinction is made between orchard fruit and scattered fruit. Orchard trees are cultivated "saplings" that are easy and efficient to harvest. Scattered fruit trees are usually "real" trees with "more" trunk and more wood.
This also makes a difference in price. Industrialized cultivation regions are simply much more efficient in harvesting. This means that the labor unit costs are significantly lower than with us, with the traditional trees. We simply take much longer to harvest the trees and more time per tree. This is one factor why olive oil from "traditional" cultivation costs more than olive oil from modern and more efficient cultivation.
Soil Conditions
You can usually find this information on the manufacturer's website. Depending on the soil conditions, the olive oil gains special aromas. Our soil is stony with red earth.
Quality Grade
The highest quality grade is extra virgin olive oil. On the offer side, there are extra virgin olive oils, virgin olive oils, and olive oils that you can buy in retail. The latter is a product from the refinery.
The Myth of Clear Glass versus Green Glass
Experts from trade journals and documentaries who comment on olive oil tend to advise against buying olive oil in clear glass. However, in our opinion, it is not sufficiently explained why and when clear glass should be avoided.
Basically, the following applies: Olive oil in clear glass is more susceptible to light. This statement is logically correct in itself. However, it depends on how the olive oil is stored.
For example, we also bottle in clear glass and offer it to customers. Our olive oil does not see daylight until it is sold or the package is opened. Therefore, our olive oil can be offered in clear glass without problems. You should only make sure to store your olive oil in a dark drawer. Therefore, you can safely buy our olive oil in clear glass.
However, if you buy olive oil in the supermarket, we also advise you to tend to buy olive oil in green glass. This has a very simple and understandable reason. First, you cannot know how long the olive oil has been on the shelf. Second, the olive oil is exposed to daylight and artificial UV light throughout the opening hours. This causes the olive oil to age faster.